Your Google Ads,
AdsPlainer connects to your Google Ads account, finds where your budget is being wasted, and tells you why it happened and how to fix it. No PPC jargon. No guesswork.
Free early access · No credit card required
Built for small businesses, freelancers and startups who run their own ads
Wake up to answers, not charts
On every sync, AdsPlainer runs its automatic checks across your campaigns and turns what it finds into a short list of things worth doing, each one explained in plain English.
Today's insights
The automatic checks found 3 things today
“Summer Sale: Shoes” paid $86 for searches that never buy
Why: 3 search terms took 61 clicks and 0 sales in 14 days, including “free running shoes”. People hunting freebies click too, and you pay for every click.
Fix: add 3 negative keywords, list ready
“Summer Sale: Shoes” is losing the auction more often
Why: last week your ads missed 31% of available impressions because of ad rank, up from 18% the week before. Competitors are outranking you more than they used to.
Fix: strengthen your ads or raise bids
“running shoes flat feet” converts at half your usual cost
Why: this search brought 9 sales at a $6.40 cost per sale, against the campaign's $13.20 average. Google found you a winner hiding inside a broad keyword.
Fix: give it its own exact-match keyword
How it works
From connected to first insight in under two minutes.
01
Connect your account
Sign in with Google and connect your Google Ads account. Read-only by default. We never change anything without your explicit approval.
02
Understand what's happening
On every sync, AdsPlainer runs its automatic checks across your campaigns: wasted search terms, schedule leaks, budget caps, tracking problems and more. Each finding explains what happened, why, and what it's costing you.
03
Act on a clear fix
Every insight ends with a concrete fix and a mini-lesson on the concept behind it. Apply it in minutes, mark it done, and watch it auto-resolve. One-click apply is coming, always with your approval.
Everything you need to stop wasting ad budget
Built for people who run their own ads, not for agencies with a PPC team.
Wasted-spend finder
Finds the search terms that eat your budget without ever converting, shows exactly what they cost you, and hands you the negative keywords to add.
Hour-by-hour money map
A weekday-by-hour heatmap of where your money goes, with the hours that spend but never convert flagged, so you can fix your ad schedule with confidence.
Visibility, explained
See how often your ads actually show, and when you lose ground you learn the real reason: outranked by competitors, or capped by your own budget.
Ad copy audit
Checks that your headlines contain what people actually search, and that your ads give Google enough material to test. You get the exact phrases to add.
A full health check
Quality Score, duplicate keywords, device gaps, conversion tracking, spend spikes, budget pacing, thin ads and more, re-checked on every sync.
Do this first
Every campaign gets a health score, and every insight is ranked by severity and estimated cost. You always know the three things worth doing today.
Boss-ready reports
Per-campaign cost, clicks, CPA and conversions, down to the keyword. Copy a paste-ready summary or download the CSV in one click.
Learn as you go
Every insight carries a plain-English mini-lesson: what a negative keyword is, how the ad auction works, why Quality Score changes your price.
One-click fixes
Coming after launchApprove a recommendation and AdsPlainer applies it through the official Google Ads API. Nothing ever changes without your OK.
Google Ads shows you numbers. It never explains them.
You log in, you see charts, you see percentages, and you still don't know what to actually do. That's the gap AdsPlainer closes.
What Google Ads tells you
“Cost is up 40% vs. yesterday.”
What AdsPlainer tells you
“Cost is up 40% because 3 search terms took 61 clicks without a single conversion. Add them as negative keywords. Here's the exact list.”
What Google Ads tells you
“Your average ad position dropped.”
What AdsPlainer tells you
“Your ad rank dropped because your headlines don't include what people actually search for. Here are the exact phrases to add.”
What Google Ads tells you
“Impressions by hour of day.”
What AdsPlainer tells you
“Half your budget is spent between 2-6 AM with almost no conversions. Shift it to 6-9 PM, when your customers actually buy.”
A note from the founder
“I built AdsPlainer because I wasted money on Google Ads myself, without ever understanding why. Every tool showed me more charts. None of them told me what was actually going wrong, in words I could act on. That's the product I wish I had, so that's the product I'm building.”
Frequently asked questions
Simple pricing, built for small budgets
Early-access members lock in 40% off for the first 12 months.
Solo
For one business, one ad account.
$19/month
- 1 Google Ads account
- Every check, on every sync
- Campaign cockpit & health scores
- Copy-paste & CSV reports
Growth
For freelancers and growing teams.
$49/month
- Up to 5 ad accounts
- Everything in Solo
- One-click fixes with approval
- Spend-spike alerts
Agency
For consultants managing clients.
$99/month
- Up to 15 ad accounts
- Everything in Growth
- Client-ready reports
- Priority support
Get early access
Join the waitlist and be among the first to try AdsPlainer: free during the beta, plus 40% off for 12 months at launch.